arXiv — cs.AI preprintsInternational12 October 2026
Evolving Creatives with Clicks: CTR-Driven Advertising image Editing via Attribute Disentanglement and Preference Alignment
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arXiv:2610.13066v1 Announce Type: cross Abstract: The optimization objective for e-commerce advertising creatives has shifted from aesthetic quality to online business metrics like click-through rate (CTR). Recent methods generate appealing ad images from product images by constructing CTR-based reward signals and refining prompt generation via Reinforcement Learning. Such paradigms equally penalize all attributes within an underperforming image, even though some are actually beneficial to clicks. In this work, we propose Evolving Creatives with Clicks (ECC), which reformulates creative optimi
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