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arXiv: cs.AI preprintsInternational6 November 2026

The Popular Get More Popular: Auditing Brand Bias in Generative Search

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arXiv:2611.07614v1 Announce Type: cross Abstract: The shift from traditional to generative search has fundamentally transformed online product discovery. Because conversational recommendations synthesize choices into a few direct answers, subtle systemic preferences toward specific providers can exert profound commercial impacts. In this work, we audit this phenomenon through two distinct dimensions: (i) brand popularity bias, the systematic preference for market-dominant entities over long-tail alternatives, and (ii) brand familiarity bias, the ranking advantage an entity encoded in an LLM's
Source: arXiv: cs.AI preprints

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