Toolflation: Seller Agents Distort Tool Markets Through Spontaneous Generative Engine Optimization

arXiv:2610.28454v1 Announce Type: new Abstract: Agents are starting to sell to other agents. Seller agents write the listings of tools, services and products, and buyer agents read these listings when they choose what to use. We show that seller agents told only to be selected more often practice generative engine optimization on their own, and that this distorts the market for sellers and for buyers. We build tool markets from real data tools on Amazon and Instagram and run every tool on every question, so we know which tools can answer each question. Under all five production models we test,

This content is for informational purposes only and is not professional advice. Specifications, prices, plan tiers, and features change frequently and may differ from what is shown here; verify current details on the manufacturer's or company's official page before purchasing. Ratings are based on analysis of published documentation, not independent lab testing.